Gartner’s Hype Cycles

Hype Me Up

Ok so to actually dive into where Wanelo falls  when it comes to the emergence of new technologies, I’m going to explain the “hype” behind it all.  Gartner Hype Cycles provide a graphic representation of the maturity and adoption of technologies and applications, and how they are potentially relevant to solving real business problems and exploiting new opportunities. Gartner Hype Cycle methodology gives you a view of how a technology or application will evolve over time, providing a sound source of insight to manage its deployment within the context of your specific business goals.

So your obvious next question should be, well how do hype cycles work? I am glad you  asked.

Each Hype Cycle has five key phases of a technology’s life cycle.

Innovation Trigger: A potential technology breakthrough kicks things off. Early proof-of-concept stories and media interest trigger significant publicity. Often no usable products exist and commercial viability is unproven.

Peak of Inflated Expectations: Early publicity produces a number of success stories — often accompanied by scores of failures. Some companies take action; many do not.

Trough of Disillusionment: Interest wanes as experiments and implementations fail to deliver. Producers of the technology shake out or fail. Investments continue only if the surviving providers improve their products to the satisfaction of early adopters.

Slope of Enlightenment: More instances of how the technology can benefit the enterprise start to crystallize and become more widely understood. Second- and third-generation products appear from technology providers. More enterprises fund pilots; conservative companies remain cautious.

Plateau of Productivity: Mainstream adoption starts to take off. Criteria for assessing provider viability are more clearly defined. The technology’s broad market applicability and relevance are clearly paying off.

Now that we’ve gotten that out of the way, (wipes sweat off forehead)  I believe Wanelo falls within the slope of enlightenment stage. In the slope of enlightenment stage  people start to understand how the technology can be beneficial or useful to them. This is often the because of focused research by some organizations. Their hard work creates an understanding of the risks, benefits as well as the how to use the technology. Because Wanelo uses an existing platform the development process is much easier and more convenient and they are able to ride on the coattails of the hard work put in by other organizations. The main benefits of the community based e commerce technology have become wide-spread knowledge, and mainstream adoption has taken place. However tools related to the technology are not entirely stable when it comes to the end user. A lot of sites are often scattered and unorganized and consumers get lost within  the “ease” of online shopping. With time I believe Wanelo can have a bright future ahead.


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