Look Whose Shopping Now

Because online shopping is become more of  lifestyle rather than a fad, Wanelo already has an audience to pull from to market their site to. Based on their user interface I believe their target audience is younger people, between the age of 16-35 , who are impressed with privacy and easy navigation, have a sense of wanting…

Want, Need, Love, Buy

So you're walking through the malls for the 100th time this week and you see, yet again, Nothing (which lets face it, happens to us all the time). You are frustrated and you just want something new. At this point you try to come up with other options other than the malls and department stores you…

Hype Me Up

Ok so to actually dive into where Wanelo falls  when it comes to the emergence of new technologies, I'm going to explain the "hype" behind it all.  Gartner Hype Cycles provide a graphic representation of the maturity and adoption of technologies and applications, and how they are potentially relevant to solving real business problems and…